PRESS RELEASE 23. November 2021 ‒ Brabrand, Denmark

Silvan says “goodbye” to Black Friday. Silvan will donate 5% of its revenue during the Black Friday weekend to ‘Plant et Træ’

After the first Green Weekend in 2020 with a more than 700.000 DKK donation to ‘Plant et Træ’, Silvan will again donate 5% of the revenue realized during the Black Friday weekend (26th – 28th of November 2021).

The Green Weekend donation from Silvan will be donated to the non-profit organization “Plant et træ” that has itself set the goal of planting trees in order to support the environment. Since 1988, the organization has planted more than 1.5 million trees in Denmark and this year’s donation will support projects planting new forests in Denmark, contributing to a better living environment for all of us.

“We’ve entered into the partnership with ‘Plant et Træ‘ in 2020 because we are convinced that it will create a positive impact on the environment and in the local communities. After the great success last year by which ‘Plant et Træ‘ was able to donate fruit tree plantations to 58 kindergartens in the local area, we are more than happy to support again“ says Silvan's CSO, Rasmus Kjærgaard.

The cooperation with ‘Plant et Træ’ is one of various initiatives of Silvan to act more environmental friendly. Amongst others, further activities are the complete change to LED lights in all stores, the introduction of non-plastic shopping bags, the implementation of a green line product portfolio (“Skabt med omtanke”) as well as the step by step reduction of plastic used for packaging (e.g. within E-Commerce). Already in October this year, Silvan announced that it has phased out printed leaflets, saving approx. 134.000km of paper per year.

“We at Silvan are aware about our responsibility to become more sustainable and take our role for the UN sustainable development goals. For this, we are constantly reviewing our assortment as well as operations to identify further improvement potentials” says Silvan’s CEO, Jan Becker.

About Silvan Silvan is a leading Danish do-it-yourself (DIY) retail chain. Silvan mainly serves private customers through 42 DIY department stores and an online shop in Denmark. Silvan's shops are located both in the cities and in the suburbs. The product offering includes not only all classic DIY products such as building materials and gardening equipment but also home improvement and smart home items, all with a special attention to sustainability (“Skabt med omtanke”). In recent years, the focus has been gradually expanded towards more customer comfort and customer service. Convenience services such as sawmill, colour toning, free rental of cargo bicycles as well as trailers, tool rental, key copying, and parcel pick-up, etc. have been expanded and are an integral part of the value proposition.

Contact for more information:

Press contact: presse@silvan.dk National chairman of ‘Plant et Træ’, Jens Døssing: +45 31 47 40 02 / jens.doessing@plant-et-trae.dk